I’m back on track with the steps towards making your product successful. Today I’d like to bring up one of the biggest challenges we have in designing your product. Seeing the same vision you see. That’s it! How can we design your product without knowing what it’s supposed to be?
Even asking that question may make us look like amateur designers. You probably are asking yourself….”how can they NOT see my vision? it’s so clear to me!” Most likely you have been dreaming up and visualizing your new product for years, and are now just beginning to explore the possibility of developing the concept. In your head, it’s quite clear to you what it is and how it works and how it will be popular. Now you have to translate that information so that your product designer can see the vision too.
Most startup projects that come to us will come in the form of some amateur sketches, maybe some website links to similar devices, and a couple of paragraphs description on the product development worksheet we provide. We follow up with a phone call or two so that we can understand anything not conveyed in the sketch and write-up. You would think that this information is sufficient….it isn’t! It’s only good enough for us to advise you the best path to your end goal.
Once we start working on your project the first thing we do is dig deeper into your psyche to uncover what it is you are really envisioning. As engineers, our best media of communication is the drawing or sketch. That’s what we use to extract from your head that vision. Industrial Designers have become an integral piece of the puzzle here at Evocativo. Howard and Marc will use what they call “thumbnail” sketches of what we interpret your product to look like.
If we get it wrong according to your brain, it is easy and fast to make more thumbnails to evolve our sketches into what you see. Once our sketches match your brainwaves, we can move the project into Engineering and begin the detailed CAD design work. The old saying “it’s the devil in the details” has never been more true than when it comes to engineering CAD design. The less we leave it to the engineers to interpret your dreams and instead focus on converting the industrial design thumbnail sketches into 3D CAD models, the faster and cheaper it is to produce final detailed design engineering.